Preparing for your campaign
Have a goal
You need to plan and consider your options before start campaign. It’s never too early to start planning ahead for a successful campaign. You need to make sure your campaign is focused and that your purpose and goal are clear.
- What goal do you want to achieve?
- When do you want to achieve this goal?
- Can your community help you achieve this goal in that time period?
Luck favors the prepared. You are no exception. Put in the work.
Have a purpose
Money is great but bear in mind that this is not the purpose of your campaign. The purpose is why you are running the campaign in the first place. Find a way to root your campaign in the purpose. Your vision for a successful campaign should articulate the purpose clearly.
Build a community
No one is an island and nothing espouses this more than crowdfunding. You need allies to help you build the momentum you need to have a successful campagin. Fundraising, by definition, is a social activity. Get your people involved. Have them contribute and share your campaign at the earliest opportunity. This should set a proper foundation when you need that push across the finish line later on.
Creating your campaign
Now that you are ready to start, you need to establish a feasible timeline, and create a great pitch that puts forward compelling results in the event that you succeed.
It goes without saying that you will need an account in order to create an account so go ahead and sign up in case you have not already. Next, it is important that you have relevant information ready. Text, images and any other information that will be crucial to the campaign. Your story should be concise, clearly communicate the reasoning behind the campaign, and have a firm goal. Make sure to spell check your title and story before publishing your campaign.
Timing is everything. There should be a clear start and end to your campaign. Take advantages of seasons and holidays in case they are relevant to your campaign. Give yourself enough time to leverage your community and engage the right people.
Promoting your campaign
Find your audience
Your community is the greatest chance you have at success. Build upon your community to reach your target audience. Connection is everything. Be authentic.
Leverage social media
We are living in the age of social media. It has never been easier to find people that care about the same things that we do. Use that to your advantage. 100 true fans are better than 1000 passive observers. Find these people. Put effort into creating relevant updates that they can engage with or act upon.
After your campaign
Collect your funds
When your campaign wraps up, you should notify Akabbo with a collection notice through the form on the contact page. The payout adheres to the terms of service so please acquaint yourself with them.
Follow through on your promises. Karma is a thing.